User Experience

Jobs To Be Done

Jobs-to-be-done is a framework for understanding what a user is ultimately trying to achieve, not just the action they take JTBD is founded around the principle of ‘hiring,’ or ‘firing,’

Double Diamond

Double Diamond is an iterative design process made up of four stages: Discover, Define, Develop, Deliver.    1 – Discover Discover is about understanding the problem in best possible manners. It