UX Processes

Jobs To Be Done

Jobs-to-be-done is a framework for understanding what a user is ultimately trying to achieve, not just the action they take JTBD is founded around the principle of ‘hiring,’ or ‘firing,’

Design Sprint

The design sprint is a five-day process for quickly answering big challenges through design, prototyping, and testing ideas with customers/stakeholders Design Sprints are mostly conducted over a week and each

Experiment and Optimise

Experimentation allows us to safely and confidently roll out new features and UI changes by running test on percentage of your user base Both studies must begin with qualitative or

Double Diamond

Double Diamond is an iterative design process made up of four stages: Discover, Define, Develop, Deliver.    1 – Discover Discover is about understanding the problem in best possible manners. It